OUR STORY

 

Mariah Velasquez founded Life By Design Studio in 2019 with a vision to align entrepreneurs with their true calling, empowering them to transition from unfulfilling jobs and achieve all the incredible things that happen when you start living your life by design — the life that you were born to live. 

 

MARIAH VELASQUEZ | FOUNDER | BRAND + MARKETING STRATEGIST, WEB DESIGNER


My journey began after completing my college education at Sonoma State University — after working for a few years in the professional world, I decided the 9-5 life was NOT for me, so I ventured into freelancing, where I found my true calling in working directly with small business owners.

After quickly growing my portfolio and working with various businesses, I realized the importance of aligning one's work with their purpose and life vision. So, I fully committed myself to helping mission-driven businesses craft authentic brands and strategic launches that genuinely resonate with their audience and drive meaningful success.

When the pandemic hit, it pushed me further towards embracing a fully remote work lifestyle and inspired me to transition from freelancing to starting my own business. As we know, the pandemic led to layoffs and more people working from home, giving people the chance (and time) to reflect on their futures.

My goal had been to help many of these people pursue their entrepreneurial dreams, whether it was launching a side hustle or making a complete career shift away from jobs that no longer fulfilled them and to start living a life by design—the life they were meant to live.

Since then, the company has evolved and we now are a small but mighty team of three, focusing our efforts on supporting visionary business owners whose mission is to make a positive impact on the world in some way. We do this, by providing high-level branding/graphic design, marketing, and website solutions.

Fun tidbit: I also study holistic nutrition and Ayurvedic medicine! I LOVE travel and being able to work remotely, so you can often find me jet-setting and living part of the year on my new coffee + banana farm in Colombia ✨.

 

JENNA VAUGHAN| GRAPHIC DESIGNER, BRAND STRATEGIST


Jenna started with Life By Design in 2021 when Mariah, our founder, asked for help and what began as a joyful pastime, swiftly became a professional calling.

Before the covid pandemic, Jenna was a Room Operations Manager for a Resort in Sonoma, CA. Backed with an instinctive drive for serving others and extensive experience as a leader in the hospitality sector, creatively assisting business owners through LBD became a natural fit. Jenna received her degree in business for resort and hospitality management in 2018 and has always had an entrepreneurial spirit (which she believes was curated by her close relationship with her grandfather who pursued many successful entrepreneurial ventures).

When the hotel she was working for closed due to the pandemic, she kept herself busy by tending to her creative flame through learning brand strategy, graphic design and digital marketing. These skills and interests strengthened as LBD evolved and developed new ways to support their clients’ needs.

Jenna is curious and always learning something new. Lately, she is intrigued with SEO and finding creative ways for clients to gain more visibility from their desired market. With a belief in being open to and answering our callings in life, supporting others to live life well is the base tone for all of Jenna’s professional and personal endeavors.

Fun tidbit: When Jenna's not working, you can find her exploring new destinations in her new home on wheels, enjoying quality time with her husband and their new baby girl.

 

BRIAN DONALD | GRAPHIC + WEB DESIGNER, PHOTOGRAPHER, VIDEOGRAPHER


As the son of an architect, Brian has always been surrounded by design. Since a young age Brian has always enjoyed identifying the shapes, colors and objects that we see in our everyday life and many years later it has formed into his need to express his thoughts and creativity in different forms of artistic work.

At the age of eighteen, frustrated with college's rhetoric lectures and uninspiring homework, Brian began combining his love for Northern California and design by launching a graphic t-shirt clothing company with a friend. With a business plan and financial backing established he educated himself with design, sourcing, manufacturing, sales and marketing. The company was later receiving requests for graphic design work and t-shirt manufacturing.

Established with a portfolio of work, Brian went back to college in 2016 at the Ira A. Fulton School of Engineering at Arizona State University to study Graphic Information Technology and Marketing. Brian's degree combines design, usability, content creation, web development and marketing into one major.

Brian started his design company in 2017 and has since worked with several different companies in Sonoma/Napa County and the Bay Area providing a variety of creative services such as graphic design, photography, videography, web development, brand consulting and more.

Fun tidbit: When Brian isn't in the office, you can find him shooting landscape photography or playing with his 2-year-old son at the family ranch in Sonoma County.

OUR ETHOS


 

EMPOWER OTHERS.

When people feel empowered, they believe in themselves and their ability to control their personal and professional lives. Our goal is to share knowledge and support you as you embark on your own journey of empowerment.

INSPIRE GROWTH.

When you launch a business, you will be faced with challenges. There’s no way to avoid this — but remember that this is the result of growing pains. As we work together we support you in this intense time of growth.

 

MAKE A DIFFERENCE.

We believe in the power of individual impact to shape a better world. You are here for a REASON and we are here to support you in pursuing your true purpose with intention.

BE HUMAN.

We believe in the power of genuine, down-to-earth connections; it's these authentic relationships that drive our work and lead to real, lasting success.

GIVE 100% EFFORT

In every situation, we rise to the occasion, driven by our belief that every challenge is 'figure-out-able.' We fully commit with a positive mindset, every single time.